angry birds with friends amusement park 2017

Levoranta: It’s definitely part of our business, still. GB: As far as theme parks, merchandise, other entertainment, is that still a big part of Rovio, or is that getting less emphasis in the future?

Taht: Separate company, separate destiny, separate mission, separate vision. Levoranta: We’re definitely focusing in, very much.

What was some of the thinking there? Is Rovio narrowing down its focus? Kati Levoranta: Most of the movie revenue will come in this year, 2017-2018. GB: The movie revenue, is it materializing just yet? Do you have more coming in? Both through scale and through KPI (key performance indicators) improvements. Taht: Right, accelerating through live operations and through user acquisition. GB: Some of the games are holding up, and even accelerating. I don’t want to make many forward-looking statements here, but the upswing and the growth happened across the year. It’s a gradual upswing throughout the year, which happened in our top performing games in the portfolio. This industry is all about sweating the details, all about running the marathon every day.

If you look at the turnaround from a more micro level, an individual game level, it was by no means one silver bullet. Then it clicked, I guess, is the way to capture what then happened in 2016. We made changes in the organization, both in 20, to lead to an increased focus in 2016. Wilhelm Taht: Last year’s success is by no means a result of last year alone. How long before one of your games really turned the corner? I wonder how long the whole turnaround was in the making.

Angry birds with friends amusement park 2017